The new brand identity of the Public Establishment for Industrial Estates (PEIE) was unveiled at its silver jubilee celebration, last month, in Oman.

The brandmark of the Public Establishment for Industrial Estates is now known as Madayn. The launch of the new brand identity coincides with the 25th anniversary since the establishment of the Public Establishment for Industrial Estates.

Madayn is operating nine industrial estates with a total area exceeding 100 million sq m. With the existence of around 2,000 projects, the volume of investments has touched nearly OR6.5 billion ($16.90 billion). In addition, the number of workforce in all the industrial estates has reached around 55,000 by the end of 2017, of which around 20,000 are Omanis.

Hilal bin Hamad Al Hasani

The ceremony began with a speech delivered by Hilal bin Hamad Al Hasani, chief executive officer of the Public Establishment for Industrial Estates (Madayn), who stated that the Public Establishment for Industrial Estates was established in 1993 to complement the march of Rusayl Industrial Estate Authority with the objective of planning, establishing, managing and developing the industrial estates across Oman.

Al Hasani said: “For the tenth year in a row, the indicators show growth at various levels witnessed by the Public Establishment for Industrial Estates, which is seen in the number of localised projects, volume of investments, and direct and indirect job opportunities.”

“Over the last 10 years, the Public Establishment for Industrial Estates has introduced several value adding initiatives to the local communities and the companies. In 2010, the Industrial Innovation Centre (IIC) was initiated to support the manufacturing sector and serve the industrialists taking into account the significance of innovation and scientific research in developing and advancing Omani industries. Recently, the IIC has been transformed into a commercial unit with the support of Tanfeedh,” he added.

Al Hasani said: “The Public Establishment for Industrial Estates has also given attention to support Omani Small and Medium Enterprises as it has established the National Business Centre (NBC) to act as an incubator for the sultanate’s SMEs by offering them a platform to further their business ideas and develop them into growing ventures.”

“In line with its efforts to market and promote locally manufactured products in the country and abroad, the Public Establishment for Industrial Estates is managing ‘Made in Oman’ campaign, which is a national initiative to expand markets of the locally manufactured products and contribute to the advancement of the national economy,” he added.